The 63-year-old Mr. Dennis has agreed to buy Mental Floss, a bimonthly magazine started in 2000 by Duke University students obsessed with trivia. Since its launch, Mental Floss has built an audience of over 100,000 who not only devour the magazine but also buy Mental Floss books, board games and T-shirts bearing slogans submitted by readers like "Thomas Aquinas: The original deep fat friar."
"I love their mix of businesses," said Mr. Dennis, perhaps best known for bringing Maxim magazine to the U.S. "I think this is the perfect fit here."
Mr. Dennis and the magazine's founders, Will Pearson and Mangesh Hattikudur, declined to disclose terms. A person familiar with the matter said the deal is in the midseven figures.
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