Palin entered the national consciousness more suddenly than most high-level politicians do, and she did it in the intense final stretch of a presidential campaign, which had a kiln-like effect of hardening the initial impression—depending on your point of view, of the provincial half-wit portrayed by Tina Fey or the plain-sense Mama Grizzly proudly leading her army of culture warriors. In modern politics, your “brand,” once established, is almost impossible to change. Only a handful of politicians have changed theirs (Hillary Clinton is one), and then only through tireless perseverance. Palin has shown little inclination to revise or deepen these impressions—she didn’t respond to my requests to discuss her record—and she hasn’t designated anyone else to do it for her. (Mama Grizzlies claw; they don’t contextualize.)
But over the past few months, Palin has begun fortifying her profile by visiting foreign countries and delivering speeches that extol her record as governor, especially on energy, as she did in March to an audience of international business leaders in India. Energy was supposed to be her big issue in the 2008 presidential campaign, but it was overshadowed by her missteps. She seems to be reintroducing herself.
And there’s plenty she could reintroduce—much more than the public, which long ago made up its mind about Palin, has any idea she actually achieved. For all the attention she gets, her claim to a role in public life is rarely the focus; more often, it’s dismissed outright. In any discussion of her candidacy, her critics’ first argument for why she couldn’t win, always slapped down like a winning poker hand, is that she quit her governorship. That’s indeed discreditable and harms her chances, but it glides right past the question of what she did before she quit, and how that has turned out for Alaska. And that’s a more interesting story than you might suppose—a story quite at odds with her popular perception today in Alaska and everywhere else.
http://www.theatlantic.com/magazine/print/2011/06/the-tragedy-of-sarah-palin/8492
