Friday, July 8, 2011

Sarah Palin Seeks to Trademark Name, Causing Identity Mess

Sarah Palin wants to trademark her name. The former Alaska governor turned Fox News commentator, Going Rogue author, TLC reality star and SarahPAC founder — wait, do I really have to tell you who Sarah Palin is? — has submitted an application to the U.S. Patent and Trademark Office that is due to be approved within the next few weeks.

Palin's name would be trademarked for "educational and entertainment services" as well as "motivational speaking services in the field of politics, culture, business and values," according to her application. Her daughter Bristol, 20, has also filed to trademark her name, for motivational speaking in the field of "life choices."

"Essentially, what they are doing is trying to commercialize themselves," says Neil Friedman, a New York trademark attorney. It's rare for politicians to trademark their names, but Palin left office in 2009 and has since become a successful media and entertainment figure. She would trademark her name the way someone like Calvin Klein might trademark his.

http://www.time.com/time/nation/article/0,8599,2081512,00.html