1. She just launched a new website yesterday that could significantly boost her grassroots outreach and fundraising.
2. Palin has said repeatedly that she'd only get into the race if there was no other viable candidate. "I would consider it if there is no one else running who represents the common sense principles our country needs to secure our children and grandchildren's futures," she told me last November.
3. Palin has always set herself up as the anti-Obama. She told me last November that the only path to victory is by drawing the strongest contrast.
4. Palin has always promised to be an untraditional candidate who refuses to kiss up to the establishment (In Madison, she declared: "I'll take on the GOP establishment… We didn't elect you just to rearrange the deck chairs on a sinking Titanic.
5. Palin has been unusually low-key of late - she's not putting herself out there as relentlessly as she did in 2010.
