Remember Google Buzz? What about Orkut, or Google Wave?
Google has tried several times, without much success, to take on
Facebookand master social networking. Now it is making its biggest effort yet.
On Tuesday, Google introduced a social networking service called the Google+ project — which happens to look a lot like Facebook. The service, which is initially available to a select group of Google users who will soon be able to invite others, will let people share and discuss status updates, photos and links, much as they do on Facebook.
But the Google+ project will be different in one significant way, which Google hopes will be enough to convince people to use yet another social network.
It is meant for sharing with groups — like colleagues, roommates or hiking friends — not with all of one’s friends or the entire Web. It also offers group text messaging and video chat.
“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” said Bradley Horowitz, a vice president for product management at Google, who is leading the company’s social efforts with Vic Gundotra, a senior vice president for engineering. “We have a different model.”
http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1
